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La Vie est Belle pays homage to its iconic iris in a new variation.
July 3, 2023
By: Lianna Albrizio
Associate Editor
In 2012, Lancôme declared, “Life is beautiful” with the launch of La Vie est Belle. In 2023, Lancôme, whose parent company is L'Oreal, a Happi International Top 30 Company, continues its message of happiness with the launch of La Vie est Belle Iris Absolu. A majestic ode to the emblematic flower of the original Eau de Parfum, La Vie est Belle Iris Absolu multiplies the emblematic ingredients of its success: signature iris – now 10 times more concentrated than in the original...
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